Created by an early childhood educator and mom, Taggies are based on the idea that babies and kids love to rub satin edges, clothing labels and tags. Focused on the “whole child”, Taggies enhance early childhood emotional well being, growth, and sense of security by providing tactile and visually stimulating features that both soothe and entertain.


At Bruder special emphasis is put on play value, suitable functions for children as well as toy safety!



The national award winning Laser Pegs™ is the first construction toy set in the world in which each piece feeds the next piece low voltage current. You can design and build anything you want with Laser Pegs™ and use them lit up or turned off. Laser Pegs™ use a high quality LED that will run about 100,000 hours, which is equivalent to keeping them illuminated non-stop for 11 years.